Marketing and management is a refined art. It is a structured system of coordinated business activities devised to strategize, price, promote, and distribute value-driven offerings to current as well as prospective customers across the globe. In this age of unrelenting competition and rapidly evolving technology, adapting to the ever-shifting global landscape can often prove daunting. From converting the consumer’s purchasing intent into tangible demand for a particular product or service, to seamlessly organizing its delivery, and ultimately channeling it to the final user—each step is a calculated challenge. Accomplishing the company’s overarching goals—be it maximizing profit or meeting strategic objectives—is by no means a smooth sail.